Independent Assessment

Know exactly where you stand before you spend.

Before committing more budget to any channel, you need an honest, independent read on what's actually working, what isn't, and why. Our marketing audits assess your website, SEO, paid campaigns, and tracking against what's actually driving results, with clear, prioritized recommendations.

The problem

What this fixes

The patterns we see most often before this work starts.

Spending without a clear picture

Budget keeps flowing to channels and vendors without a clear, current sense of what's actually delivering return.

Conflicting advice from vendors

Different agencies and platforms all claim credit and recommend more spend in their own channel, with no independent view to sort it out.

Legacy decisions never revisited

Strategies and tactics put in place years ago persist by default, even as the market, platforms, and your business have changed.

No prioritized path forward

You may sense something needs to change, but without a structured assessment, it's unclear what to fix first.

Methodology

How we approach it

01

Discovery

We gather access to your website, analytics, ad accounts, and current marketing materials, and align on your business goals.

02

Channel Assessment

We evaluate SEO, paid media, website performance, and tracking accuracy against best practices and your specific competitive landscape.

03

Gap & Opportunity Analysis

We identify the highest-impact gaps and opportunities, distinguishing quick wins from longer-term structural fixes.

04

Findings Presentation

We present findings in plain language, with clear evidence and reasoning behind every recommendation.

05

Prioritized Roadmap

We deliver a prioritized action plan you can execute internally, hand to another vendor, or engage us to implement.

Included

What's in scope

Comprehensive SEO and local search assessment
Paid media account and spend efficiency review
Website performance and conversion assessment
Analytics and tracking accuracy review
Competitive landscape benchmarking
Content and messaging evaluation
Prioritized findings and recommendations report
Executive-level summary presentation
Outcomes

What good looks like

Clear picture of what's working
Clarity

An honest, independent read on channel performance instead of vendor-filtered reporting.

Prioritized list of fixes
Direction

A ranked set of recommendations so effort goes toward the highest-impact changes first.

Confidence in next budget decisions
Accountability

A documented, evidence-based basis for how and where to invest going forward.

Engagement

The process

01

Discover

We gather access and align on goals and scope.

02

Assess

We evaluate each relevant channel and system.

03

Analyze

We identify and prioritize gaps and opportunities.

04

Present

We deliver findings and a clear roadmap forward.

Proof

Proof > promises

Client results for this service are being documented and will be published here. We publish outcomes only once they are verified — no invented numbers, no borrowed screenshots.

See the results framework
FAQ

Questions, answered

Do you audit accounts managed by another agency?

Yes, this is one of the most common reasons businesses request an audit — getting an independent, unbiased read on work being billed by a current vendor.

How long does an audit take?

Most audits take two to four weeks depending on scope and how many channels are involved, from initial access to final presentation.

Will you try to sell us on hiring you afterward?

The audit stands on its own and is designed to be genuinely useful whether or not you engage us further; if there's a clear fit for ongoing work, we'll say so directly.

What do we actually receive at the end?

A written report with prioritized findings and recommendations, plus a presentation walking through the reasoning and evidence behind each one.

Can you audit just one channel, like SEO or paid media?

Yes, audits can be scoped narrowly to a single channel or broadly across your full marketing program, depending on what you need answered.

Ready to see what's really holding your marketing back?

Start with the foundation.