Directory & Data Accuracy

One accurate business, everywhere it's listed.

Every inconsistent name, address, or phone number across the web chips away at the trust search engines and customers place in your business. We synchronize and maintain your listings across the directories and data providers that matter, so your business shows up right, everywhere.

The problem

What this fixes

The patterns we see most often before this work starts.

Duplicate and outdated listings

Old addresses, closed locations, or duplicate profiles compete with your real listing and confuse both customers and search algorithms.

Inconsistent NAP data

Slightly different formatting of your name, address, or phone number across directories weakens the trust signals search engines rely on.

Manual upkeep that never gets done

Updating dozens of directories by hand after a move, rebrand, or hours change is tedious enough that it simply doesn't happen.

No idea where you're even listed

Without a monitoring system, you don't know which directories carry wrong information until a customer complains.

Methodology

How we approach it

01

Listings Audit

We scan the major data aggregators and directories to find every existing listing, duplicate, and inconsistency.

02

Cleanup

We suppress duplicates and correct inaccurate listings at the source.

03

Synchronization

We push accurate, consistent business data out to the directories and aggregators that feed search engines and voice assistants.

04

Ongoing Monitoring

We watch for drift, new duplicates, or unauthorized edits and correct them as they appear.

05

Reporting

We provide visibility into listing accuracy and coverage across the directory landscape.

Included

What's in scope

Comprehensive listings audit across major directories
Duplicate detection and suppression
NAP standardization and correction
Data aggregator syndication
Category and attribute alignment per directory
Ongoing monitoring for drift and unauthorized edits
Multi-location listings coordination
Quarterly accuracy reporting
Outcomes

What good looks like

Consistent business data everywhere
Data integrity

One accurate profile syndicated across the directories that matter, instead of dozens of conflicting versions.

Fewer duplicate listings
Cleanup

Suppressed duplicates stop diluting your visibility and confusing customers.

Stronger trust signals for search
SEO support

Consistent NAP data reinforces the local SEO and Google Business Profile work built on top of it.

Engagement

The process

01

Audit

We map every existing listing and inconsistency.

02

Clean

We correct or suppress inaccurate and duplicate data.

03

Sync

We distribute accurate data to key directories and aggregators.

04

Monitor

We track and correct drift on an ongoing basis.

Proof

Proof > promises

Client results for this service are being documented and will be published here. We publish outcomes only once they are verified — no invented numbers, no borrowed screenshots.

See the results framework
FAQ

Questions, answered

How many directories do you manage?

We prioritize the aggregators and directories with the greatest influence on search and consumer trust, rather than chasing every obscure site — accuracy and impact matter more than volume.

What happens when we move or change our phone number?

We push the update through our syndication process to keep every connected directory current, minimizing the window where outdated information could reach customers.

Does this replace Google Business Profile management?

No, it complements it. Listings management handles the broader directory ecosystem; Google Business Profile management focuses on your Maps presence specifically.

Can you fix listings that were created without our knowledge?

Yes, we regularly find and either claim or suppress listings created by data aggregators, franchisors, or past vendors without proper ownership.

How often is data resynced?

We monitor continuously and resync whenever we detect drift or make an intentional business information change, rather than waiting for a fixed cycle.

Ready to see what's really holding your marketing back?

Start with the foundation.