Straight answers before you ask.
Common questions about our process, pricing, and what it's like to work with a solo-operated digital marketing agency in the Memphis area.
What does Groundwork Media actually do?
We build the foundation local businesses need to grow online: clean tracking, Google Business Profile optimization, fast websites, and paid media (Meta Ads + Google/PPC). Everything is run by one operator — no juniors, no handoffs.
Who do you work with?
Owner-operated local businesses in Memphis, Collierville, Germantown, Bartlett, and the broader Mid-South. Gyms, auto shops, home services, churches, private schools, franchises, and sports programs are a great fit.
How much does a website cost?
Most local business websites land between $1,500 and $5,000 depending on page count, content, and integrations. Every project starts with a fixed scope and fixed price — no surprise change orders.
How long does a website build take?
Most builds ship in 2–3 weeks from kickoff, assuming content and photos are ready. We tell you exactly what we need up front so nothing waits on us.
Do you only build websites?
No. Websites are one piece of a larger foundation. We also manage Meta Ads, Google Ads/PPC, Google Business Profile, analytics setup, and ongoing optimization. Most clients start with an audit so we can prioritize what matters first.
What is the foundation-first approach?
Before spending on ads, we make sure tracking works, your local presence is solid, and your site converts. Running ads without that foundation is like pouring water into a leaky bucket. We fix the leaks first.
How do your paid media campaigns work?
We start with goals, audiences, and creative strategy. Campaigns are built around real conversion events — form fills, calls, bookings — not vanity metrics. You get a monthly report that ties spend to outcomes.
Do I have to sign a long-term contract?
No long-term contracts for one-off projects. Ongoing management is month-to-month with a clear scope and flat fee. If it's not working for either of us, we part ways cleanly.
How do I get started?
Book a free 30-minute strategy call. We'll look at your current foundation and tell you honestly what's working, what's broken, and what we'd do first.
Still have questions? Let's talk.
Book a free 30-minute strategy call — no pitch deck, just honest answers about your situation.