Google Ads & PPC
Google Search ads that show up when it matters.
High-intent search campaigns for local service businesses. Real keyword hygiene, geo-targeting that respects your service area, and landing pages tuned to convert the traffic you're paying for.
The three things we see over and over.
Broad match is eating your budget
Google's default keyword settings burn cash on searches you'd never bid on manually. We rebuild with tight match types and aggressive negatives.
You're bidding on your own brand and calling it wins
Branded traffic is cheap and easy — it's not growth. We measure non-brand performance separately so you know what's actually working.
Your landing page is your homepage
Ad clicks deserve a page written for one thing. Homepages ask visitors to make ten decisions. Dedicated landing pages ask them to make one.
Everything included. In writing.
Fixed scope. Fixed price. No mystery line items on the invoice.
Campaign rebuild
Search, Performance Max, and (where eligible) Local Services Ads structured for the way Google 2026 actually works.
Negative keyword hygiene
Ongoing search term review with negatives added weekly. Your budget stops funding irrelevant clicks.
Conversion tracking that works
GA4 + Google Ads conversions + enhanced conversions + call tracking. Real conversions, not 'form view' fluff.
Geo + schedule targeting
We match your service area to the mile — and dayparting for when your team can actually answer the phone.
Landing page recommendations
Message match, form simplification, and mobile speed audits on every page your ads point to.
Monthly reporting
Cost per lead, cost per booked job, and where your money actually went — written for humans.
Four phases. One operator. Clear timeline.
Account audit
Full read of your current account, keyword report, and conversion setup. You get the report either way.
Rebuild + launch
New campaigns, tracking hardening, and landing page recommendations. Live in 1–2 weeks.
Optimize weekly
Bids, negatives, and creative refreshed weekly. Search term reports never sit unread.
Scale what wins
Winners get budget. Losers get killed. Monthly strategy call to plan the next 30 days.
Straight answers.
Do you require a Google Ads spend minimum?
$1,000/mo in ad spend is a practical floor for local search. Below that, most industries can't get enough click volume to optimize.
Do you handle Local Services Ads (LSAs)?
Yes. For eligible categories (home services, legal, etc.) we set up, verify, and manage LSAs alongside Search.
Can you rescue an account another agency ran?
Yes — most of what we do is undoing damage from broad match, PMax without exclusions, and untracked conversions. We start with an audit.
The rest of the stack.
Ready to build on solid ground?
30 minutes. No pitch deck. We'll walk through what you have and what needs fixing first.