Solid foundation first. Growth stacked on top.
Most agencies chase flashy ad tactics before your tracking, local presence, or website can even carry the load. Groundwork Media builds the base — then stacks growth on top of it.
Groundwork Media is a foundation-first digital marketing agency.
Headquartered in Collierville, TN and working with owner-operated businesses across the US, we fix your tracking, local presence, and website before we ever launch a paid campaign. One operator runs every account — so the person quoting you is the person optimizing your ads.
You're not losing money on ads. You're losing it on the setup.
We see the same pattern with every local business we audit. The ads aren't the problem. The foundation underneath them is. Conversion tracking half-installed. Google Business Profile ignored. A website that leaks leads. Then a monthly ad bill on top of all of it.
Groundwork Media fixes that order. Foundation first — the boring, unsexy infrastructure that makes everything else actually work. Then, and only then, we turn on paid media.
Ads running without conversion tracking
You have no idea which campaigns, keywords, or creatives are producing leads. So you optimize on guesses.
A Google Business Profile you haven't touched in a year
The single highest-intent traffic source for a local business — and it's collecting dust while you pay for clicks elsewhere.
A website that fights your ad spend
Slow load times, weak calls to action, no lead capture. You're paying to send traffic to a page that doesn't convert.
Concrete deliverables. Not vibes.
Every engagement — audit, project, or ongoing retainer — ships with the same baseline: honest reporting, real tracking, and direct access. Here's the short list.
A written foundation audit
Tracking, ad accounts, Google Business Profile, and site health — documented with what's broken and what to fix first, in plain English.
Real conversion tracking
GA4, GTM, and platform pixels wired to actual outcomes: form fills, calls, and bookings. Not clicks. Not impressions.
Transparent monthly reporting
One clear report per month tying spend to leads and revenue. No 40-tab dashboards, no vanity charts, no hiding.
Direct operator access
Email, text, or a scheduled call — you talk to the person actually running your account, not an account manager relaying messages.
Foundation. Structure. Growth.
A repeatable, honest process that gets your marketing engine actually running — instead of running you.
Audit & Foundation Build
Full audit of tracking, ad accounts, listings, and website. We document what's broken and what to fix first.
Local + Web Infrastructure
Google Business Profile, website performance, forms, tracking events, and lead routing — all dialed in before paid launches.
Paid Media Launch
Meta and Google campaigns built on top of a foundation that can carry the weight. Creative, targeting, and offer aligned.
Ongoing Optimization
Weekly management, monthly reporting, and continuous testing. Every change tied back to real business outcomes.
Solo, on purpose. Direct, by design.
When you hire Groundwork Media, you get direct access to the person running your accounts — backed by a network of best-in-class partners who make sure every campaign stays top priority.
- Direct access to the operator building and managing your campaigns.
- Fewer clients on purpose. Every account gets real attention.
- Straight answers. Honest reporting. No hiding behind dashboards.
- Built for the long haul, not for a 90-day retainer sprint.
- Deliberately capped client roster — so "direct access" stays true, not just a slogan.
- Backed by best-in-class partners for Google Business Profile and PPC execution — so every campaign runs at top priority, efficiently and effectively, at all times.
Answers, before you ask.
The questions we get most often on discovery calls.
What does Groundwork Media do?
We're a foundation-first digital marketing agency. We fix tracking, local SEO, and your website first — then run Meta Ads, Google Ads, and Google Business Profile on top of a base that can actually carry the spend. One operator runs every account end-to-end.
Do you only work with businesses in Memphis?
No. We're headquartered in Collierville, TN, so our local-SEO expertise is battle-tested in the Memphis market — but we work with owner-operated businesses across the US. Everything is delivered remotely with direct access to the operator.
How much does it cost to work with you?
Websites run $1,500–$5,000 as a fixed-scope, fixed-price project. Ongoing paid media and Google Business Profile management is a flat monthly fee based on scope, no long-term contract. Audits are quoted up front, one-time.
How fast will I see results?
Foundation work (tracking, GBP, site fixes) shows up in 2–4 weeks. Paid media typically needs 30–60 days to gather enough data to optimize honestly. We tell you what to expect at each phase — no ‘six months in’ surprises.
What makes Groundwork Media different?
You work directly with the person running your account — backed by a network of best-in-class partners for specialized execution. No juniors, no account managers reading a status doc, no pod of five people passing your business between them.
What happens if you get too busy to take on my account?
We cap the number of active clients on purpose, and lean on specialized partners for GBP and PPC execution so your campaign never takes a back seat. If we're not a fit for your timeline or scope, we'll tell you upfront instead of overpromising — and we're happy to point you elsewhere.
Am I locked into a long contract?
No. Projects have fixed scope and price. Ongoing management is month-to-month with a clear scope of work. If it isn't working for either of us, we part ways cleanly.