How we measure
How performance gets measured.
Marketing is only worth what it produces. Here's how performance is defined, tracked and reported inside a Groundwork engagement.
Transparent reportingNo vanity metrics
Measurement
The numbers that actually matter
Qualified lead volume
Form fills, calls and booked appointments that match your service and geography — not raw traffic.
Cost per qualified lead
What it actually costs to earn a lead worth quoting, tracked channel by channel.
Local visibility share
Map pack and organic presence for the searches that produce revenue in your service area.
AI answer presence
Whether assistants like ChatGPT, Gemini and Perplexity name you when asked for providers in your category.
Conversion rate
How efficiently visitors turn into contacts once they land on your site.
Pipeline and revenue
Where possible, leads are tied back to closed work so spend decisions are grounded in outcomes.
Ready to see what's really holding your marketing back?
Start with the foundation.