Analytics & Reporting
Numbers you can trust. Reporting you can actually read.
GA4 set up right. Server-side tracking where it matters. Meta and Google conversion events that actually match your CRM. Then a monthly report written in English that ties traffic → leads → revenue.
The three things we see over and over.
GA4 shows different numbers than your ad platforms
That's normal — but the gap should be predictable. If nobody has ever reconciled it for you, your reports are fiction.
You're paying for leads you can't attribute
Without proper source tracking and phone call attribution, you can't tell which channel actually filled the calendar. So you keep funding everything.
Your monthly report is a screenshot dump
Charts without context are noise. You should get a paragraph of 'here's what happened and here's what we're doing about it.'
Everything included. In writing.
Fixed scope. Fixed price. No mystery line items on the invoice.
GA4 rebuild
Clean event taxonomy, proper cross-domain tracking, key events flagged, and DebugView-verified. No more 'why is this number weird?'
Google Tag Manager
Every tag deployed through GTM with a data layer. No hard-coded scripts. Everything auditable in one place.
Server-side tracking
sGTM for Meta CAPI and Google enhanced conversions — the difference between a working attribution model and a broken one.
Call tracking
Number swapping so phone calls attribute to the campaign that drove them. CallRail or equivalent, integrated with GA4.
Looker Studio dashboard
One dashboard, one source of truth. Traffic, leads, spend, cost-per-lead by channel. Updated live.
Monthly report in English
A written narrative — not just charts. What happened, why, and what we're doing next month.
Four phases. One operator. Clear timeline.
Tracking audit
We audit your GA4, GTM, ad conversions, and CRM. You get a written report of what's broken and what it's costing you.
Rebuild
Clean rebuild of GA4 + GTM + server-side. Everything QA'd in DebugView before we call it live.
Dashboards
Looker Studio dashboard + monthly report template built and reviewed with you.
Ongoing
Monthly reporting, tracking QA, and event additions as your business changes.
Straight answers.
Do I own everything?
Yes. GA4, GTM, ad accounts, dashboards, server-side container — all in your name from day one. We're admins, not owners.
What CRMs do you integrate with?
HubSpot, GoHighLevel, Jobber, ServiceTitan, Housecall Pro, and most standard tools via webhook or Zapier.
Is server-side tracking necessary?
For most local businesses running under $2k/mo in ads, no. For anyone spending real money on Meta or Google, yes — it's the difference between attribution working and attribution guessing.
The rest of the stack.
Ready to build on solid ground?
30 minutes. No pitch deck. We'll walk through what you have and what needs fixing first.